GU Trade

About us

We are a young company with ambitious goals and great ideas. We do count on an "A class" customer base that trusts and endorses our work. We deeply understand the business and our customer’s needs and are always open to listen and incorporate new trends.

GU Trade, your eyes at the point of sales!

Problem

Consumer goods companies have an unlimited quantity of data and spend a significant portion of their budget on in-store activities and on the team on the ground that executes the strategies at the point of sale.  That unlimited quantity of data, in most cases, is not organized and ready to use. In other cases, measurement as a method to implement changes and corrective actions is not embedded into the organization, making it very difficult for the task to identify new business opportunities.

Solution

GU Trade is the perfect ally to be aware of what is happening in real-time, in every single point of sales. Helps consumer packaged goods companies in maximizing trade investment, as well as optimizing in-store activities and on-the-ground resources. GU Trade facilitates gaps identification, new business opportunities, and also savings generation.