Uruguay: A Cinematic Gem on the Global Stage at the AFM

In the heart of the bustling American Film Market (AFM), Uruguay stood proudly, showcasing its vibrant film industry to over 7,000 professionals from 70 countries. Led by the Film and Audiovisual Agency of Uruguay (ACAU) and the investment promotion agency, Uruguay XXI, the country's presence at the event was spearheaded by the Uruguay Audiovisual stand at the Location EXPO.

Renowned Uruguayan filmmakers, including Virginia Hinze of U Films, Federico Cetta of El Cielo Cine, Clara Charlo of To Je To, and Cecilia Mato of Salado Media, actively participated in the LATC Global Film & TV Program. Supporting the delegation were Macarena Mieres and Alfonsina Maldonado of MaK Mieres Producciones.

The Uruguay Audiovisual stand became a focal point for understanding why choosing Uruguay as a filming location is a smart decision. Few destinations worldwide offer such versatility within a 600-kilometer radius, with landscapes ranging from pristine beaches and lush meadows to modern cities adorned with Art Nouveau and Art Deco architecture.

Uruguay's diverse settings have convincingly doubled for iconic locations such as Havana Vieja, Paris, London, Germany, the Caribbean, Italy, and Ireland. This versatility extends to sustainability-themed productions, benefiting from Uruguay's commitment to renewable energy, establishing it as a "green" filmmaking hub with environmental consciousness.

The country's cosmopolitan nature, characterized by a population with strong European roots and a history of global migration, makes Uruguay a go-to solution for a wide array of casting needs.

Beyond the picturesque landscapes and cultural richness, Uruguay offers compelling incentives for filmmakers. Its Cash Rebate program, returning up to 25% of eligible expenses, coupled with the direct payment to foreign producers, sets Uruguay apart. Furthermore, the exemption of the 22% Value Added Tax (IVA) on various production costs adds to the financial attractiveness. This tax relief applies to projects produced for foreign markets and filmed in Uruguay, encompassing expenses such as equipment rental, locations, furniture, technical hiring, insurance, transportation, catering, hotel costs, and set construction.

Known globally for its business-friendly environment, Uruguay's reliability and advantageous business conditions, including free currency exchange and no restrictions on profit repatriation, significantly benefit the audiovisual sector. Uruguay boasts opposite seasons to the northern hemisphere, allowing for year-round audiovisual productions. It also claims the fastest mobile Internet speed in Latin America, ensuring seamless connectivity across the country.

The high level of professionalism among Uruguayan technicians and robust film infrastructure have attracted major companies like Disney, Amazon Studios, HBO, and Netflix in recent years. In 2022 alone, Uruguay engaged in 48 coproductions of feature films and documentaries, showcasing its appeal to international filmmakers.

The success story continued at the American Film Market when Federico Cetta of El Cielo Cine, participating in pitching sessions, earned a special mention from the jury.

In conclusion, Uruguay's prominent presence at the American Film Market highlighted its potential as a cinematic powerhouse. The country's commitment to sustainability, diverse landscapes, financial incentives, and a welcoming business environment positions it as a top choice for filmmakers seeking a unique and filmmaker-friendly destination.

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