Uruguay showcased its appeal as a prime location for foreign investments during a business meeting in Sao Paulo

Uruguay is increasingly becoming an attractive country for foreign investment and is establishing itself as an innovation hub in Latin America. This was emphasized by government officials and business leaders who took part in the Uruguay Value Proposal event organized by Uruguay XXI, the Consulate General of Uruguay in Sao Paulo, and the Ministry of Foreign Affairs in Sao Paulo, Brazil. With over 200 business representatives from both countries, the event aimed to strengthen economic ties between Uruguay and Brazil, highlighting the competitive advantages offered by Uruguay to investors.

Uruguay’s vice-president, Beatriz Argimón, led the Uruguayan delegation and stressed her country’s dedication to innovation and business development. "We are becoming a hub for innovation and investment attraction. We chose Sao Paulo as the location for this event to get closer to our long-time friends," she said, emphasizing the importance of maintaining and strengthening ties with Brazil. "Uruguay XXI is the agency that promotes and attracts investments to the country. It's always a genuine pleasure to have connections with our Brazilian neighbors. Our presence here is also an expression of gratitude for our historical ties and to highlight the added values of our country," she added.

The main presentation at the event was given by Sebastián Risso, executive director of Uruguay XXI, who outlined the many advantages that make Uruguay an attractive destination for foreign investments. Risso highlighted Uruguay’s political stability, legal security, and the quality of its human talent as key factors that facilitate business and the development of long-term projects.

Uruguay’s ambassador to Brazil, Guillermo Valles, also emphasized Uruguay’s security and freedom as distinctive aspects when doing business. These qualities have been crucial in attracting companies such as Stefanini Group and Eurofarma, whose representatives shared their experiences of investing in the country.

Ailtom Nascimento, executive vice president of Stefanini Group, highlighted how investing in Uruguay has been strategic for the company’s regional expansion. “We started investing in Uruguay, and it was a good choice. We were able to grow significantly and expand exports, not only in Latin America but also in Europe. We discovered a great pool of talent in Uruguay for developing solutions. Uruguay was a hidden gem,” he said. He also pointed out the country’s political stability and organization as key factors for its success.

“We are very focused on the Brazilian market because it is large, but you have to expand your horizons and have the courage to internationalize, and Uruguay is an excellent option. Our operation in Uruguay is one of the largest, and we export to practically every country in the region. It is straightforward to do business in Uruguay; you find resources and good people in information technology. Using Uruguay as a base to start going out into the world is a good option,” he added.

Sergio Fonseca, general manager of Eurofarma, shared his personal and business experience in Uruguay. “I have been living in Uruguay for three years with my family. We like the country and its living conditions. It was one of the first countries where we started the internationalization process. The country offers the necessary structure, talent, skilled labor, and trained bilingual people. It also has regulatory security and economic, political, and social stability. It is immeasurable to do business in a country that offers these conditions,” he said. He also highlighted the low level of corruption in Uruguay as a significant benefit.

The event in Sao Paulo reaffirmed Uruguay’s position as a country open to foreign investment, offering a favorable environment for business with access to global markets, skilled labor, and a stable and reliable regulatory framework. The experiences shared by Stefanini Group and Eurofarma reinforce the perception of Uruguay as a strategic destination for companies seeking to expand globally.

With its political stability, legal security, and an environment conducive to innovation, Uruguay is an ideal choice for companies and investors looking to grow and develop in Latin America.