Uruguay present in London as the main gateway to Latin America

A trade mission was held in London from 14 to 18 May to promote Uruguay to UK exporters. The mission was organized by Uruguay XXI, the investment, export and country brand promotion agency, along with the British Embassy in Montevideo, the British-Uruguayan Chamber of Commerce with the support of the UK Department for International Trade.

The action included business meetings, a promotional event for the country on Tower Bridge and a presence at the Foreign Direct Investment Expo, a fair that allows countries and cities to connect with important British firms seeking to establish their operations abroad.

In this event, there was a country stand in which Uruguay was promoted as a strategic location to enter the Latin American market. In turn, representatives of Uruguay XXI gave a presentation on the favorable environment for the investments offered by Uruguay: its regulations and tax incentives, highly qualified workers, the most advanced ICT infrastructure in the region and its sustained political, economic and institutional stability.

They also emphasized how Uruguay has become the ideal destination for regional centers, where companies centralize their commercial, information technology, administrative and logistics operations in the Americas.

During this mission, Uruguay XXI also organized a country promotion event under the title "Why Uruguay? Latin America's Finest Business Gateway ", in the North Tower of the Tower Bridge. In this instance, the qualities of the country were presented to British investors.

Ian Duddy, British Ambassador to Uruguay, was one of the guest speakers. He said: The British Embassy in Montevideo can offer now Department for International Trade services and is connected to the entire network, in order to introduce Uruguay as a destination for British exports.

Although Uruguay offers a small market, that can be used as an advantage for UK business, specially SMEs. Uruguay can be the pilot country for exporting and it can also be a platforms to increase exports to the region

Other speakers included: Silvana Lesca Barolin, of the Uruguayan Embassy in the United Kingdom Ignacio Del, President of the British-Uruguayan Chamber of Commerce in Montevideo representatives of Uruguay XXI.

In addition, business meetings were held to facilitate access to potential customers in the pharmaceutical, retail, machinery and agrotechnology sectors, among others. In all the activities, the companies Irrazabal & Asociados, Ebizmarts, Jaume & Seré, BMS Latin America, Open Door Investments, International Corporate Creations, WTC Montevideo Free Zone, as well as the Department for International Trade and Foreign and Commonwealth Office accompanied the mission.