With more than 7,000 kilometers traveled by 2024, Más Comercio strengthens the business network in the country’s interior

The Más Comercio program, promoted by Uruguay XXI, ended its 2024 edition with an outstanding impact on Uruguayan small and medium-sized enterprises. Throughout the year, the program visited 10 departments, reached 155 participants, provided 44 personalized mentoring sessions to companies, and identified three investment projects to be included in Uruguay XXI’s portfolio.

With a clear focus on providing key tools for the internationalization process, Más Comercio traveled 7,000 kilometers and visited Colonia, Salto, Rivera, Soriano, Cerro Largo, Tacuarembó, Paysandú, Rocha, Flores and Florida. Each workshop coordinated with agencies such as the departmental governments, the National Development Agency (ANDE) and the SME centers, the Technological Laboratory of Uruguay (LATU) and El Correo, as well as other local agencies and institutions that join in each instance, offered strategic information, direct advice and solutions tailored to the needs of local companies.

The program aims to strengthen the interior’s business network and promote exports, enabling companies to become more competitive and innovative. Personalized mentoring was one of the highlights of this edition, accompanying and reassuring companies on the road to international markets.

Since its launch in 2022, the Más Comercio program has visited all the country’s departments, consolidating its position as a fundamental pillar for the export promotion of Uruguayan companies. In its first edition, the initiative reached 10 departments, trained 303 participants, and provided 44 personalized mentorships. In 2023, Más Comercio expanded its scope with 12 editions and the participation of 483 attendees.

For 2025, Más Comercio aims to continue growing, improving communication channels, expanding calls, and strengthening contact with participating companies.