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Areas
Our organization is formed by multidisciplinary technical teams and its areas work in a dynamic and interactive way. Commitment and client orientation is our work methodology, that is why we provide efficient services and ensure honesty and transparency in all our steps.
The trade facilitation tools Foreign Trade Single Window - VUCE and Investment Single Window - VUI integrate and are implemented by Uruguay XXI through Law 19,149 of 11/11/2013; and Law 20,075 of 10/20/2022 respectively.
Investment Promotion and Aftercare
We are the first point of contact for foreign investors. We work to position Uruguay as a strategic destination for productive investments that collaborate with the growth of the country and the increase of a quality job offer.
We support companies established in the country the improvement of their business environment and the identification of opportunities. We meet the challenges of companies and promote dynamic sectors.
Talent promotion tools:
Competitive Intelligence
We generate and keep updated information on the competitive scenario in which Uruguay develops its export promotion and foreign investment training activities. We identify, analyze and share new business opportunities for the country.
All our promotion actions are supported by a solid commercial intelligence work that includes prospective visits, business opportunity reports, country profiles, as well as market access workshops.
Country Brand
We work to strengthen the positioning of the Uruguay country brand in the world and to ensure that its values are also transferred to the goods and services produced by the country.
The brand of a country is the graphic, nominal and symbolic representation that identifies and differentiates it from others, making it unique. It is a powerful tool to promote foreign trade, investments and tourism, as well as to generate sense of belonging, identity and pride towards the values that represent it.
Communication and Marketing
We promote and maximize the impact of the promotional actions we implement in Uruguay XXI with communication strategies designed for each market and target audience.
We generate new promotional materials that enhance the country's image, promote the values that represent us and commercial information in local and international press and produce content for multiple digital platforms and social networks.
Administration and Finances
We carry out the continuous improvement of the management of the agency and its human resources. This includes economic, financial, accounting, logistical and IT support, as well as support in strategic planning and project methodology.
Aftercare
We support installed companies in the improvement of their business environment and the detection of opportunities. We meet the challenges of companies and promote dynamic sectors
OBJECTIVES AND LINES OF ACTION
TALENT ACCESS TOOLS
